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Four Quick Questions to Help Mattress Makers Go Green

In the Media

Four Quick Questions to Help Mattress Makers Go Green

August 4th, 2011

By Jonathan L. Gelbard, Ph.D.
http://www.triplepundit.com/2011/08/green-mattresses-part-4/

From the standpoint of a conservation scientist who understands what’s really ‘green’ (in terms of measurable benefits for the health of ecosystems and people) vs. what’s merely greenwash (a claim with little if any measurable positive impact), the world of sustainable business is ripe with opportunity to help companies raise the bar.

Over the past year, I’ve served as ‘Green Expert’ for Spaldin Sleep Systems, exploring the question of “What’s really green?” in the world of mattresses. To help customers navigate their way to answers, I’ve created a four-question green purchasing framework here on 3p. Use it for mattresses, use it for office products, use it for “good” wood for Square-Foot Garden beds for that matter:


Key Question I: What’s the problem? What are the environmental and people (e.g., health, safety, economic) issues that motivate consumers to choose green in this product category?

Key Question 2: What’s the solution? What are the green attributes that the product claims to offer and their real (i.e., measurable and verifiable) benefits compared to non-green counterparts?

Key Question 3: How can you prove it? What certifications should you look for to verify that a green product provides the benefits it claims to offer?

Here I answer Key Question 4: What do we still need to do better?  In this case, what steps does the mattress industry still need to take to clean up greenwash, boost sales and maximize the health and safety of mattresses for ourselves and for the ecosystems that support human well-being?


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